Marketing is critical for any business that wants to scale and grow. A recent study showed that companies that don’t have a marketing strategy are 4 times less likely to see growth than those who do. But with so many different marketing channels and strategies out there, it can be tough to know where to start—especially if you’re trying to take your business global.
Luckily, we’ve got you covered. In this blog post, we’ll give you an overview of some of the most effective global marketing agency strategies out there. With a little bit of effort and a lot of creativity, you can put these strategies to work for your business and start seeing results.
Global Marketing Strategies That Work
1. Go Where Your Customers Are
One of the best ways to reach new customers is to go where they already are. If your target market is on social media, then that’s where you need to be too. Make sure you have a strong presence on all the major social media platforms (Facebook, Twitter, Instagram, LinkedIn, etc.) and that you’re regularly posting engaging content. You can also use social media ads to target specific demographics with laser-like precision.
2. Make Your Website Global-Friendly
Your website is often the first impression potential customers will have of your business, so it’s important to make sure it’s up to snuff. That means having a responsive design that looks good on all devices (desktop, laptop, tablet, smartphone), providing visitors with multiple language options, and offering customer support in their language as well.
3. Focus on Local SEO
If you want your website to show up in global search results, then you need to optimize it for search engines—and that includes local SEO. When people search for businesses like yours online, they often include their location in the search query (e.g., “marketing agency Los Angeles”). By optimizing your website for these types of searches, you can make sure your business pops up in front of potential customers when they’re ready to buy
4. Get Press Coverage in Target Countries
Nothing builds credibility quite like earned media coverage from well-respected publications—and that goes for publications in other countries as well. If you want to succeed in global marketing, then you need to start reaching out to journalists and influencers in your target countries and pitching them story ideas about your business. Once you get a few placements under your belt, you can start leveraging them to attract even more attention from potential customers worldwide.
Marketing is essential for any business that wants grow its reach and increase its sales—but with so many different channels and strategies out there, it can be tough to know where to start—especially if you want 2 succeed in global marketing. In this blog post, we gave you an overview of some of the most effective global marketing strategies out there; by using these strategies, you can put yourself on the path to success!